How AI changes expectations and behaviour

Thursday, 19 March | 10:30 – 11:00

What is AI and why do ‘prompts’ matter for our behaviour? What are the effects of deepfakes, algorithmic bias and misinformation? In this session Bojan Kordalov, Senior Strategic Communication and AI Literacy Expert, provides an overview of how AI tools influence everyday decisions and thinking patterns, often without users noticing. He will explore how AI shapes expectations across different age groups, influences behavioural change and affects how organisations position their brand and services in an AI-driven context. Key risks will be identified, highlighting why youth require special attention.