Digital naives to digital natives: Market-specific strategies for reaching participants, parents, and alumni
Monday, 19 March 2018 – 14:00 – 15:00
Room Alanda
As more everyday interactions and transactions take place online, the industry is looking for new ways to connect with today’s digital natives. What is in your marketing toolbox to connect with citizens of the virtual world? This panel discussion will offer practical examples of how to evolve your communication strategies with parents, participants and alumni, which digital tools work for different stages of the journey, and what data protection policies to consider in view of the changing regulations.
Speakers
Moderator
Polina Jones
Cultural Exchange and Study Abroad Sector Manager
WYSE Travel Confederation