Programme

Digital naives to digital natives: Market-specific strategies for reaching participants, parents, and alumni

Monday, 19 March 2018 – 14:00 – 15:00

Room Alanda

As more everyday interactions and transactions take place online, the industry is looking for new ways to connect with today’s digital natives. What is in your marketing toolbox to connect with citizens of the virtual world? This panel discussion will offer practical examples of how to evolve your communication strategies with parents, participants and alumni, which digital tools work for different stages of the journey, and what data protection policies to consider in view of the changing regulations.

Speakers

Anna Korobkova

Business Development Officer
TravelWorks

Bettina Wiedmann

Executive Director
Experiment e.V.

John Ricci

Executive Vice President
J1 Simcards

Moderator

Polina Jones

Cultural Exchange and Study Abroad Sector Manager
WYSE Travel Confederation