On trend: Using research to understand, adapt, and improve your business
Sunday, 18 March 2018 – 12:20 – 13:00
Room Alanda
Before big data, artificial intelligence, and machine learning there was good old-fashioned research and trade journals to help keep abreast of industry changes and make informed business decisions. While not every company can invest in the latest emerging technologies for collecting and processing data, research reports remain a fairly accessible tool for staying informed and finding inspiration. One could even say that the sheer amount of statistics and research insights available today is confusing, so where and how do you look for the information you need? During this session industry peers will discuss how they approach the search for information that supports positive business development.