Saturday, 25 March

16:00 Registration opens
18:00 Bus leaves for the Welcome Reception
18:30 to 20:00 Welcome reception – Sponsored by:

Venue: Münchner Künstlerhaus

22:30 to 01:00 Conference bar – Sponsored by:


Sunday, 26 March

Conference Venue: RAMADA Hotel & Conference Center München Messe
08:00 Registration opens
09:00 – 10:00
Opening and keynote

Opening: David Chapman, Director General | WYSE Travel Confederation

Keynote speakers: Daniel Noll and Audrey Scott

Storytelling: Communicating Experience and Authenticity in the Digital World

Daniel Noll and Audrey Scott are the husband-and-wife storytelling team behind the award-winning travel blog, Uncornered Market. Drawing from ten years traveling around the world to over 90 countries and their work with tourism boards, travel brands, universities, and NGOs as digital storytellers and marketing consultants, they provide a fresh look at storytelling.

They make the case for why story remains one of the most effective ways to get your message through the digital noise to inspire new audiences, foster engagement and transform consumers into brand advocates. Attendees will leave with an understanding of storytelling techniques that more effectively reach and market to forward-leaning demographics like Millennials who value authenticity, uniqueness, and depth of experience in travel.

10:00 – 10:20 Coffee break – Sponsored by:

Master sponsors_pme
10:20 – 11:40 Business appointments (4)
11:40 – 13:00 Youth mobility: government update
13:00 – 14:00 Lunch
14:00 – 15:20 Crossing the border: Cultural exchange during turbulent times

Moderator: Jennifer Woodbridge, Head of Policy & Destination Development
| WYSE Travel Confederation


Lisa Heyn, Associate Director for Government Relations | Alliance for International Exchange
Mark Overmann, Vice President of External Affairs | InterExchange
Steve Lowy, Chairman | British Educational Travel Association
Dan Baker, Head of Marketing | StudentUniverse

Currently there is a great deal of ambivalence surrounding the future of cultural exchange for youth – no matter where you are in the world. The politicisation of immigration, national security interests, currency fluctuations, and public safety concerns are but a few of the factors that are discouraging tourism in general and undoubtedly influencing the choices that youth and parents make regarding travel. International travel and cultural exchange remain critical to bolstering international relations, strengthening local economies, and enriching the lives of individuals, yet what is most critical is often most at risk.

A panel of youth and student travel professionals will identify the most pressing issues – the obstacles that must be resolved if organisations are to advance and expand cultural exchange opportunities to youth travellers of the future.

  • What are the top threats to cultural exchange and the organisations that facilitate it?
  • What are the biggest strengths that cultural exchange organisations offer and how can they draw on these strengths to fortify their position during turbulent times?
  • What issues and initiatives would the industry like to see prioritised by policymakers? The outcome of these key discussion points will be summarised and incorporated into an industry white paper – the cultural exchange 2020 manifesto – produced following WETM-IAC.

– or business appointments (4)

15:20 – 15:40 Coffee break
15:40- 17:20  IAPA AGM

– or business appointments (5)

17:20 – 18:00 The impact of volunteer travel on youth and communities: a project and community perspective

Speaker: Bastian Weinberger, CEO | Smaller Earth

The United Nations has proclaimed 2017 the International Year of Sustainable Tourism for Development, a declaration that centers around the ethos that sustainable tourism supports economies and fosters greater cross-cultural understanding without disrupting local cultures and the ecological environment that the industry/activities are founded on.

The volunteer travel sector certainly has strong links to the principles of sustainable tourism and provides a positive contribution to international development. With the younger generation driven by wanting to give back to the destinations they visit, volunteering is often a fulfilling and meaningful experience both for the participant and community they undertake the project.

At the 2015 WETM-IAC, findings from the first stage of research that investigated the perceived project and personal benefits of volunteering from a participant/volunteer perspective was presented.

During this workshop, you will find out how the projects and communities on the ground are impacted and what long-term benefits and value volunteering contributes to communities and destinations around the world.

– or business appointments (2)

18:00 to 19:30 Conference bar – Sponsored by:

19:30 Buses leave for Celebration dinner
20:00 – 00:00 Celebration dinner: Bavarian Night

Venue: Wirtshaus am Bavariapark


Monday, 27 March

Conference Venue: RAMADA Hotel & Conference Center München Messe
08:00 Registration opens
09:00 – 10:00 Business appointments (3)
10:00 – 10:20 Coffee break – Sponsored by:

10:20 – 11:20 IAPA session

– or business appointments (3)
11:20 – 13:00 Business appointments (5)
13:00 – 14:00 Lunch
14:00 – 15:00

How to prepare your applicants for their best au pair experience

Moderator: Linda James , Senior Vice President Au Pair in America


Emma Dewey, Director | Babyem
Patricia Brunner, Managing Director | IAPA
Cynthia Cary, Director | Rainbow Au Pairs

During this interactive workshop our panel will explore:

  • The challenges applicants face in preparing for, and working as an Au Pair
  • What The key issues faced by parents and agencies during placement process
  • Ways to support candidates to prepare for their role as an Au Pair by gaining skills and developing confidence
  • Ways in which agencies can add value for applicants and host families and, in turn, develop a repeat client base

.– or business appointments (3)

15:00 – 15:20 Coffee break
15:20 – 17:00 Business appointments (5)
17:00 – 18:00 Farewell drinks

Venue: RAMADA Hotel