Conference Venue: RAMADA Hotel & Conference Center München Messe

16:00: Registration opens

18:00: Bus leaves for the Welcome Reception

18:30 to 20:00: Welcome reception – Sponsored by:

Master sponsors_Dr. Walter

Venue: Münchner Künstlerhaus

22:30 to 01:00: Conference bar

Sponsored by:

Master sponsors_WISE

This is a provisional programme and is subject to change.













Conference Venue: RAMADA Hotel & Conference Center München Messe

08:00: Registration opens

09:00 to 10:00: Opening and keynote

Opening: David Chapman | WYSE Travel Confederation

Keynote speakers: Daniel Noll and Audrey Scott

Storytelling: Communicating Experience and Authenticity in the Digital World

Daniel Noll and Audrey Scott are the husband-and-wife storytelling team behind the award-winning travel blog, Uncornered Market. Drawing from ten years traveling around the world to over 90 countries and their work with tourism boards, travel brands, universities, and NGOs as digital storytellers and marketing consultants, they provide a fresh look at storytelling.

They make the case for why story remains one of the most effective ways to get your message through the digital noise to inspire new audiences, foster engagement and transform consumers into brand advocates. Attendees will leave with an understanding of storytelling techniques that more effectively reach and market to forward-leaning demographics like Millennials who value authenticity, uniqueness, and depth of experience in travel.

10:00 to 10:20: Coffee Break – Sponsored by:

Master sponsors_pme

10:20 to 11:40: Business Appointments (4)

11:40 to 13:00: IAPA Annual General Meeting – or business appointments (4)

13:00 to 14:00: Lunch

14:00 to 15:20: Business Appointments (4) 

15:20 to 15:35: Coffee break

15:35 to 16:35: IAPA Workshop – Parallel

15:35 to 16:35: Cultural Exchange Workshop – Parallel

16:35 – 17:00: The impact of volunteer travel on youth and communities: a project and community perspective

Speaker: Bastian Weinberger

The United Nations has proclaimed 2017 the International Year of Sustainable Tourism for Development, a declaration that centers around the ethos that sustainable tourism supports economies and fosters greater cross-cultural understanding without disrupting local cultures and the ecological environment that the industry/activities are founded on.

The volunteer travel sector certainly has strong links to the principles of sustainable tourism and provides a positive contribution to international development. With the younger generation driven by wanting to give back to the destinations they visit, volunteering is often a fulfilling and meaningful experience both for the participant and community they undertake the project.

At the 2015 WETM-IAC, findings from the first stage of research that investigated the perceived project and personal benefits of volunteering from a participant/volunteer perspective was presented.

During this workshop, you will find out how the projects and communities on the ground are impacted and what long-term benefits and value volunteering contributes to communities and destinations around the world.

17:00 to 18:00: Business Appointments (3)

18:00 to 19:30: Conference bar – Sponsored by:

Master sponsors_WISE

19:30: Buses leave for the Celebration dinner

20:00 to 00:00: Celebration dinner: Bavarian Night

Venue: Wirtshaus am Bavariapark

This is a provisional programme and is subject to change.









Conference Venue: RAMADA Hotel & Conference Center München Messe

08:00: Registration opens

09:00 to 10:00: Business appointments (3)

10:00 to 10:20: Coffee break

10:20 to 11:20: Workshop or business appointments (3)

Crossing the border: Cultural exchange during turbulent times

Currently there is a great deal of ambivalence surrounding the future of cultural exchange for youth – no matter where you are in the world. The politicisation of immigration, national security interests, currency fluctuations, and public safety concerns are but a few of the factors that are discouraging tourism in general and undoubtedly influencing the choices that youth and parents make regarding travel. International travel and cultural exchange remain critical to bolstering international relations, strengthening local economies, and enriching the lives of individuals, yet what is most critical is often most at risk.

A panel of youth and student travel professionals will identify the most pressing issues – the obstacles that must be resolved if organisations are to advance and expand cultural exchange opportunities to youth travellers of the future.

  • What are the top threats to cultural exchange and the organisations that facilitate it?
  • What are the biggest strengths that cultural exchange organisations offer and how can they draw on these strengths to fortify their position during turbulent times?
  • What issues and initiatives would the industry like to see prioritised by policymakers? The outcome of these key discussion points will be summarised and incorporated into an industry white paper – the cultural exchange 2020 manifesto – produced following WETM-IAC.

11:20 to 13:00: Business appointments (5)

13:00 to 14:00: Lunch

14:00 to 15:00: IAPA workshop or business appointments (3)

15:00-15:20: Coffee break

15:20 to 17:00: Business appointments (5)

17:00 to 18:00: Farewell drinks

This is a provisional programme and is subject to change.